Portfolio

Landing Page Analysis

Usability Study

After opening up a second Southern California gym location, Chute Boxe USA wanted to asses how their new website design, particularly the landing pages, was being perceived by current and perspective gym members.

Fandom

An In-depth Qualitative & Quantitative Study

Troika's research department executed a year long project to understand who fans are, what fandom is, how it is created, sustained, fractured, and dies. Specific deep dives were also conducted for the benefit of leading television studios such as Warner Bros., A&E, AMC, Viacom, and Turner studios.

Women's Intimates

A Usability & Consumer Journey Study

For this project, our team was charged with helping a Fortune 500 clothing company map their product life cycle from conception to purchase, and how the consumer interacts/prefers to interact with the product while during this life cycle.

Labeling in the US Medical Field

Usability Study

This user research study was initiated by a client's need to understand how practitioners in specific medical verticals: Laboratory, Pharmacy, and Physicians used their labels and labeling machines in daily job specific tasks. Along with understanding of current job-centric uses, opportunities for future product improvement were sought out.

Natasha Creger

CEO / Chute Boxe USA

"I have worked with Krystal on several projects for my business. She always goes beyond what's expected on her tasks. She is also a friend and pleasant person to know and work with."

Javier Ramirez Jr.

Sr. Analyst, Business Intelligence / Machinima (Warner Bros)

"As Krystal's co-worker I've witnessed her exceptional ability to gain audience insights through a variety of research avenues and tools. She was a pleasure to work with and a valuable resource."