Fandom

An In-depth Qualitative and Quantitative Study

Troika's research department executed a year long project to understand who fans are, what fandom is, how it is created, sustained, fractured, and dies. Specific deep dives were also conducted for the benefit of leading television studios such as Warner Bros., A&E, AMC, Viacom, and Turner studios.

Senior Research Analyst, conducted primary and secondary research, created scripts, wrote initial inter-departmental reports of individual fandom personas and ad hoc frictions of specific communities for the analysis of that data, learned MAXQDA then created, implemented, on-boarded, and documented the workflow for the entire 13 person Research & Insights team. Discovered key insights for entertainment client specific interim reports that lead to immediately improved viewer - content creator interactions, and resolved an existing 3 month data backlog within 3 weeks.

Fandom fulfills needs for fans: identity, self-care, and social connection. Fandom is sustained or fractured based on the fandom creator's ability to promote consumption, create, discussion, collection, displaying, and by providing continuous sources of new knowledge. Almost 80% of the US populous is a fan of something, and most are fans of multiple things (particularly sports, entertainment, and music).